HOG Harley-Davidson, Inc.

$27.87▲ +3.38% ConsumerDiscretionary Other
After hours $27.70▼ -0.61% Sep 11, 6:49 PM ET
Volume 1.49M Avg Volume (10D) 1.47M
Key Metrics & Fundamentals
Market Cap
$2.90B
P/E Ratio
15.5
Div Yield
2.81%
52W Range
17.09 - 31.25
% vs 50 MA
4.78%
% vs 200 MA
20.66%
RSI-14
54.9
MACD Histogram
-0.1200
Beta (1Y vs SPY)
0.79
Free Cash Flow
$155.43M
Gross Rev
$1.23B
Gross Profit
$390.56M
EBITDA
$129.62M
COGS
$839.88M
Operating Exp
$314.55M
Operating Income
$76.01M
EBIT
$76.01M
Pretax Income
$95.28M
Net Income
$79.81M
EPS (Diluted)
0.75
Price & Volume History
Loading chart…
Recent News
3 Reasons HOG is Risky and 1 Stock to Buy Instead
StockStory · Sep 11, 2026 7:31 PM
Should You Buy Ford Motor Stock Because It Is Selling Fewer Vehicles At Better Prices?
Trefis · Sep 11, 2026 1:26 PM
3 Shaky Consumer Dividend Stocks Flashing Warning Signs
24/7 Wall St. · Sep 10, 2026 4:08 PM
Sonic Powersports Sets Another Sturgis Motorcycle Rally Sales Record With 1,135 Motorcycles Sold, Showcasing Strength of Expanded National Network Strategy
PR Newswire · Sep 9, 2026 12:00 PM
Harley-Davidson, Inc. Declares Dividend
PR Newswire · Sep 3, 2026 10:15 PM
1 Russell 2000 Stock for Long-Term Investors and 2 We Brush Off
StockStory · Sep 3, 2026 6:47 PM
Harley-Davidson Estimates Lifted After Q2 on Higher Shipments, HDFS Strength, UBS Says
MT Newswires · Sep 2, 2026 3:50 PM
UBS Raises Price Target on Harley-Davidson to $28 From $26, Keeps Neutral Rating
MT Newswires · Sep 2, 2026 12:01 PM
Ford Motor Is Paying Up Front For A Payoff Management Will Not Yet Promise
Trefis · Aug 31, 2026 3:36 PM
Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-Davidson
Zacks · Aug 28, 2026 7:06 AM
Financial Overview - Income Statement Quarterly

See HOG's money flow as a full page

Social Sentiment
Avg -0.04 · 17 posts
NewsDiscussionTradeEasy Rider?
r/options · Mar 25, 2026
Sentiment is negative due to layoffs, declining sales, concerns about the CEO, and a perception of losing brand identity.
negative -0.60
NewsTradeBullish on Lean Hogs
r/wallstreetbets · Dec 1, 2025
The analysis provides a bullish outlook on the lean hog market, aligning with the investment thesis of Holly Farms.
very_positive +0.90
DDNewsTradeDiscussion$NICE $HOG 26K & 290K YOLO
r/wallstreetbets · Nov 8, 2025
The post displays positive sentiment about HOG, referencing buybacks, dividends and a potential entry point.
positive +0.70
The reason I’m shorting Harley-Davidson (HOG)
r/stocks · Sep 22, 2025
The comments overwhelmingly express negative sentiment towards HOG, citing declining demographics, competition, and a lack of appeal to younger riders.
negative -0.60
DDTradeDiscussionThe reason I’m shorting Harley-Davidson (HOG)
r/investing · Sep 22, 2025
The post presents arguments against Harley-Davidson, including declining demographics, rising costs, and motorcycles as a luxury item.
negative -0.60
Page 1 of 4 (17 total)
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